Beauty videos that look like a real routine, not an ad.
Lumella is a UGC studio in Beirut. We make vertical product videos for beauty brands: real people, real voices, captioned and ready for TikTok, Reels and paid social.
- 9:16 vertical
- 15 to 30 seconds
- Captioned, ready to post
Sample work
Six sample videos covering the four formats we make. Tap a format to filter. Clips are being filmed now and will appear here as they are finished.
These are sample concepts made to show our formats. They are not for any brand and are not endorsements.
What we make
Four formats that cover the way people actually decide to buy beauty products.
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Unboxings
The first-touch moment: packaging, reveal and an honest first reaction. Good for launches and gifting sets.
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Routine integrations
Your product inside a real morning or evening routine, so viewers see where it fits in their own.
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Texture and application close-ups
Macro shots of the formula and how it goes on. The footage that makes people want to touch the product.
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Ingredient callouts
A short, clear walk through what is inside and what it is for, worded to stay within your claims guidelines.
How a project works
One email to start. We handle scripting, casting, filming and editing.
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Brief
You tell us the product, the platform, the goal and your claims dos and don'ts.
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Plan
We send hook and script options for you to approve before anything is filmed.
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Film
We cast from our own network and shoot vertically in real settings.
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Edit and deliver
Cut, captioned and exported for TikTok, Reels, Shorts and paid social. You review and we revise.
How we work
Real people, real voices
Every face and voice in our videos belongs to a real person. We use AI tools for editing and captions only, never to create people or voices.
Claims-safe by default
Scripts avoid medical claims and follow your brand guidelines and platform ad policies, especially for skincare.
Made for the feed
Vertical 9:16, 15 to 30 seconds, a hook in the first seconds and captions on, so the video works with the sound off.
Questions
Not here? Email us and we will answer within a few days.
What is UGC?
User-generated content: videos that look like they came from a real customer instead of an ad studio. Brands post them organically and also run them as paid ads.
Do you use AI-generated people or voices?
No. The people and voices in our videos are real. We only use AI tools for editing tasks such as captions.
What formats and lengths do you deliver?
Vertical 9:16 videos of 15 to 30 seconds, captioned, ready for TikTok, Instagram Reels, YouTube Shorts and paid social. If you need something different, put it in your brief.
Where are you based?
Beirut. We work in English with beauty brands anywhere.
How do we start?
Email hello@lumellagroup.org with your product, the platform you are posting on and what you want the video to do. We reply with next steps and a quote.
Tell us about your product.
Send the brand, the product and where the video will run. We will come back with ideas and a quote.